This Privacy Policy applies to personal information collected through the Erica Avenue Pharmacy website, including information submitted through our contact, newsletter and free WiFi forms.
Information we may collect
The information we collect depends on how you use our website and which information you choose to provide.
- Your name, email address and telephone number.
- Information submitted through our contact form.
- Newsletter registration information.
- Information submitted when requesting access to our free in-store WiFi.
- Files or images you voluntarily attach to a pharmacy enquiry.
- Basic technical or website usage information that may be generated when you use our website.
If you use our contact form to send a prescription, medicine photograph, document or health-related enquiry, the information you provide may contain sensitive personal or health information. Please provide only information relevant to your pharmacy enquiry.
How we use your information
Personal information may be used where reasonably necessary to respond to you, provide requested services and operate our website.
- To respond to enquiries and requests submitted through our website.
- To assist with pharmacy-related enquiries.
- To provide access to our in-store WiFi service.
- To send communications where you have provided the appropriate consent.
- To administer and improve our website and customer experience.
- To protect our website and help prevent spam, misuse or fraudulent activity.
- To meet applicable legal or regulatory obligations.
Sharing of information
We do not intend to sell personal information submitted through our website.
Information may be made available to authorised members of Erica Avenue Pharmacy who require it to respond to your request or provide the relevant service.
Information may also be processed by service providers that support the operation, hosting, security or communication functions of our website where this is reasonably necessary. Information may additionally be disclosed where required by applicable law or a lawful request.
Protecting your information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to information submitted through our website should be limited to authorised persons who require access for legitimate operational purposes.
No internet transmission or electronic storage method can be guaranteed to be completely secure. We therefore encourage you not to send passwords, banking PINs or unrelated sensitive information through our website forms.
How long we keep information
Personal information should be retained only for as long as reasonably necessary for the purpose for which it was collected, to provide the relevant service, maintain appropriate records, or comply with applicable legal and regulatory requirements.
Where information is no longer reasonably required, it may be deleted, securely disposed of or de-identified where appropriate.
Your privacy choices and rights
Subject to applicable South African data protection requirements, you may contact us regarding personal information that we hold about you.
POPIA
We aim to process personal information in accordance with applicable South African privacy requirements, including the Protection of Personal Information Act, 2013 (POPIA), where applicable.
Cookies and website information
Our website may use essential browser technologies required for normal website operation. Hosting, security or analytics technologies may also generate technical information such as browser, device, referral or usage information.
If additional non-essential analytics, advertising or tracking technologies are introduced, this policy and any required consent mechanisms should be updated accordingly.
Changes to this policy
We may update this Privacy Policy when our website, services, legal obligations or information-handling practices change. The current version will be published on this page.
Questions about your information?
Contact Erica Avenue Pharmacy if you have a privacy question or would like to make a request regarding personal information submitted through our website.
Last updated: September 2026